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ISB YLP (Young Leaders Programme)

SBI  Freedom  Rewardz

Challenge

ISB YLP (Young Leaders Programme) is a brand extension of the ISB Post Graduate Programme, wherein the undergraduate students are eligible to apply and seek admission to the PGP Programme, but if offered admission through YLP they have to complete 2 years of work experience and then join the PGP. Due to the positioning of ISB as a school which takes in only applicants with minimum 2 years work experience. the awareness of the program was very low among the target group of graduating students.

Objective

Drive awareness about the ISB Young Leaders Programme and communicate the value proposition.

Drive relevant applications for selection of candidates for the YLP Programme.

Solution

Created a platform (www.youngleadersprogramme.com) for “Leaders of Tomorrow” to share ideas, icons and inspirations with their peers. The students also vote and give comments and feedback on each others ideas. Leaders of Tomorrow property is powered as a Facebook Application.

Facebook, Twitter and Pinterest were used as Social media vehicles for outreach.

Outcome

1100 Young Leaders have already joined the platform and are sharing ideas and leadership thoughts and icons for inspiration.

25000+ youngsters have visited the platform and 2000+ have voted on the leadership ideas.

No. of completed applications went up by 80% YOY